What are the Advantages of SEO?
SEO (search engine optimization) is a vital marketing component and technique that can help your website rank higher in search engine results pages (SERPs). With SEO, you can increase traffic to your website and generate more leads and sales and at a fraction of the cost of AdWords. This makes is especially helpful to the smaller business with a lower marketing budget. Read on to learn more about why you need SEO.
SEO increases the visibility of your sites with search engines by improving your rankings. The ultimate goal of any SEO campaign is to get that coveted first page rank. Through SEO, your website content is optimized using relevant keywords. Proper SEO improves your ranking in the search results pages for those targeted keywords. This makes your website more visible to searchers, which in-turn, brings your website more traffic. SEO uses targeted keywords to make your content easier to find for your targeted audience.
Making Websites More User-friendly
SEO helps to make it easier for search engines to navigate your website. SEO consists of reorganizing the site architecture and links to make it easy to find and navigate the pages on your site. SEO helps small business owners develop a robust, user-friendly website that is highly valued in search engines and, in turn, helps attract more qualified potential customers to their website, increasing conversion rates.
Improving Credibility
SEO helps improve your credibility with consumers as it raises brand awareness among search engine users who are more likely to trust a site on the first page of the search engine results pages than a brand who is not on the first page. SEO can help your site rank higher in promoted searches. If you rank well, it helps people trust you and gets your site more traffic. Its reported that 75 percent of users stay on the first page of the search results based on how trustworthy your site appears.
Its All About Branding
The most important component of SEO is branding. As we’ve discussed time and time again, SEO is a process. Sometimes the campaign works quickly. Other times, it can take months, even a year to see the desired results! It all depends on how competitive the heading is. However, once your in that top spot on Google, you stay there with an effective SEO marketing campaign.