You’ve heard us talk about how the importance of social media marketing as it relates to the success of your business. As a matter of fact, we talk about it in this post. But, the subject bears repeating so we’re back at it.
Would you believe that social media, as we know it today, is relatively young, having started in the early 2000s. Do you remember MySpace? Well, MySpace was the first social media site to reach a million monthly active users; this milestone was reached some time around 2004 and is arguably the beginning of social media as we know it.
The number of people using social media are staggering! From 2008 to 2018, the number of people combined, using all types of social media platforms exceeds 2 BILLION! Facebook alone has over 2.3 billion users with YouTube in close second with over 1.5 billion. Instagram sits at around 1 billion users.
According to Our World In Data, Facebook is the most popular social media platform today, with 2.3 billion users. YouTube, Instagram and WeChat follow, with more than a billion users. Tumblr and TikTok come next, with over half a billion users.
They also report that some social media sites are particularly popular among specific population groups. In general, young people (those 30 and under) are more likely to use social media, specifically, Snapchat while those 65 and older only account for 3% of the platforms usage. There are also gender differences. For example, women who use Pinterest are 3 times as high as the share of men using this platform. For Reddit, it is the other way around: the share of men is twice as high.
The analytics and statistics surrounding social media are quite vast and we could go on and on but we’ll save that for another blog post. We’ve said if before and we’ll say it again, using social media marketing is absolutely necessary to the continued success of your business. Partnering with the SEO and SMM experts at Flash Global Media is your best bet at leveraging social media for your success.